413.429.6158 | email@example.com
COPYWRITER & EDITORIAL CONSULTANT
Bossinger Creative Studio, Great Barrington, MA 2012 - Present
Genesis Fair Trade; Birkenstock; MS International; Casabella Interiors; Chantelle Paris; Berkshire Edge
I’ve used my words and ideas to promote products and services in all types of industries — including fair trade, interior design, education, e-commerce, fashion, beauty, health, real estate, and packaged goods. I’ve written taglines, video scripts, brochures, web content, catalog copy, ads, product packaging, email and social campaigns, advertorials, newsletters, product descriptions, SEO content, trade articles, press releases, and more. When the timing's right, I also write pieces for a local news outlet.
Amazon.com, Jersey City, NJ 2010-2012
EDITORIAL LEAD … for Soap.com, Beautybar.com, Wag.com, and Casa.com – Created editorial department for the startup: designed workflow processes, defined goals while building and managing teams of internal and external writers. Oversaw development and production of all content. Edited all customer-facing copy from writing team.
· Practiced in Developing Voice for a Family of Brands – Collaborated with site leaders to create a unique voice for each site, ensuring editorial and marketing content was on-brand. Developed voice and editorial guides for each brand.
· Strategic Leader with Brand-Building Experience – Developed and maintained editorial direction, worked with merchandising and marketing departments to reach site goals. Partnered with national and international brands on the category level to ensure we met vendor and site objectives. Created and managed banner refresh and editorial calendars that leveraged relevant events, brand promotions, and associated content. Drove traffic to sites with SEO and social media initiatives.
· Collaborative Manager with Strong Relationship Skills – Represented the department at the executive level - participated in site development and company-wide marketing campaigns. Supervised the development of projects from brainstorming concepts to final product. Collaborated with key stakeholders in marketing, merchandising, business development, and user experience to ensure editorial platform resonated with customers.
Dr. Newton’s Naturals, Portland, ME 2009-2010
LEAD COPYWRITER … for In-House Advertising Agency – Sr. Copywriter for a national nutritional products company.
· Cross-Media Writer With Tactical and Conceptual Experience – Ability to align creative concepts with marketing strategies for brand specific creative including radio scripts, catalogs; product packaging; package inserts; advertorials; web content; public relations articles; brochures; newsletters; and email campaigns.
On-Brand and Customer-Centric Writer/Editor – Created copy from a customer experience perspective. Collaborated with CRM team to ensure messaging was innovative and engaging. Developed content that maximized marketing message, inspiring and driving audience to CTA. Ensured brand tone in all communication.
A Writer with Expertise in Highly Responsive Messaging Techniques – Thorough understanding of experience-based best practices and using ROI data to refine content and drive response rates.
Country Curtains, Stockbridge, MA 2004-2008
IN-HOUSE COPYWRITING … for Home Goods Mail Order/Retail Company – In-house copywriter. Wrote copy for catalogs, 27 stores, website, collateral, email campaigns, and annual reports.
Versatile Copywriter … Adept at Telling Brand’s Story Across Channels –Conceptual copywriter who can write for both online and traditional media (direct mail, inserts, and print ads). Highly skilled in producing multiple on-brand concepts within creative brief strategy and timelines.
Birkenstock, Germany; Chantelle, Paris; Rue La La; MSI Stone; Country Curtains; Berkshire Edge; Casabella Interiors; Material Wrld; Bard College at Simon’s Rock; Blueline Design Architects; Jill Magazine, Danbury News Times; and Litchfield County Times.
Bachelor of Liberal Arts in Communications, Southern Connecticut State University